And so we find ourselves at #1! The “Top 5 Biggest Problems With Supplements” series concludes today and with it…an announcement that explains what’s been keeping me so busy these last few months (and has been one of my proudest accomplishments)! But that’s got to wait just another few moments here since I need to get one more thing off my chest!
As you could probably tell in my tone at times throughout this series, there are things that just don’t sit well with me when it comes to the supplement industry. From the creation of “overspecialization” and the perception that you need to take three things for this, two for that, four more for that and one more for this…to the use of dangerous ingredients (with manufacturers knowingly trading your health for their healthy bank accounts!)…to less than honest or knowledgeable advice from health store employees with undisclosed agendas and lack of expertise in the field, to the appalling mystery behind WHY some supplements taste like dessert (because they could be!)…to now…#1 on the list. And this one gets me angrier than any, because this one defies three core concepts that I try to constantly uphold in business and in life. These are trust, credibility, and leading by example.
IF YOU’RE NOT USING IT (THE PRODUCT)…YOU’RE LOSING IT (YOUR CREDIBILITY!)
So let me cut right to the chase and let you in on a industry secret. Many of the guys pictured in the supplement ads spread throughout the magazines you read or the sites and forums you surf online are paid models (not a shock). However, what should be disconcerting is that most of these guys have absolutely ZERO EXPERIENCE WITH THE PRODUCT and no actual intention of ever even trying it!! Yes, it’s actually true.
This situation is just plain ugly and reeks of deception as far as I’m concerned. Again, maybe I’m the one living with unrealistic expectations…but is it really too much to ask that someone asking me to put their product in my body has tried it on themselves first?!? As I’ve promised to you since my very first ATHLEAN-X video was uploaded to youtube almost 2 years ago now…I may never slay you with jokes or the personality of a seasoned stand up comic, I may never have the model good looks (or a consistent 365 day tan) that other fitness company representatives may have, and I may even slightly irritate some with a tad too long intro on those videos (you know who you are!)…but you can always be assured of one thing with me. That thing is transparency.
What you see is what you get guys. The fact that supplement companies could throw millions of dollars into advertising campaigns that they know will generate tens of millions in return by implying (or sometimes even outright stating) that the guys in the pictures got that way by using their products…WHEN THEY KNOW ALL ALONG THEY HAVE NOT…is the lowest of the low to me. In fact, after having this confirmed for me by a supplement exec who told me and laughed as if I was supposed to find it funny and ethical, I became so pissed off that I decided to do something about it!
WHAT I’VE BEEN UP TO…
I dropped everything I was doing. This very blog that you enjoy reading was put on hold for almost 3 MONTHS! My cartoon alter ego went without a name for so long he was starting to think he was “X-Tinct” for crying out loud! The production of the highly anticipated AthLEAN-XX for Women program was pushed back. The sneaker contest extended on facebook. Hell, even the appearances on facebook for the surprise live Q&A’s that I love doing were slowed to a halt. BUT ALL FOR GOOD REASON!
Having had enough of what I feel is a supplement industry rife with poor choices, overhyped garbage, potentially dangerous options and a general lack of clear, trustworthy recommendations…I spent countless hours in and out of the lab over the last few months (with guys in white coats that are much smarter than me!) perfecting what I feel is the PERFECT approach to supplementation…and now it’s almost here.
I’m introducing here on my blog for the very first time, my ATHLEAN-Rx Sports Supplement Series! Guys, I’ve done ALL the work and research for you on this one! In just 3 formulas (Preworkout, Postworkout, and Recovery) I truly feel that I have managed to deliver everything you could possibly need (including some of the most cutting edge ingredients to hit the market) EXACTLY WHEN YOUR BODY NEEDS IT THE MOST during the training day!
ATHLEAN-RX IS HERE!
And the wait to get your hands on these supplements won’t be very long! Next Wednesday at 12:00 PM EST, AthLEAN-Rx Supplements will be made public! I’ll be sending out more details in the next few days on how you can be sure to secure one of the first shipments as soon as they’re released. In the meantime, see the PS below for a chance to get a one month supply of the series for FREE!
But before I wrap up this series and take supplementation in a direction that I feel is so long overdue…I want to make mention of a recent increase in comments on how my physique has looked bigger, more defined, more muscular in the last few months in my youtube videos than months prior. Remember when I said that I’d NEVER recommend or put my name on anything that I didn’t use myself?
Well, on Wednesday, you’ll be able to copy the exact supplementation plan that I’ve been using during the testing phases and seeing serious gains on (tough to do with so many years of training under my belt by now!) by getting your own ATHLEAN-Rx Supplements! Though at times the work was grueling and the industry research was disheartening (as I’m sure you can now agree), the bright side is that the work is now done and the benefits of it are now at your disposal to be able to push your body to limits you never dreamed possible.
See what has me so proud and excited just a few days from now! ATHLEAN-Rx IS HERE! Stay Strong… Jeff PS. Leave your comment below and tell me why YOU want to or deserve to receive the one month supply of the ATHLEAN-Rx Supplement Series when it’s released next Wednesday at 12:00PM EST and I will be selecting the best answer! Get selected and join the select few who will have the opportunity to see what elite level supplementation can do for your body!
Jeff Cavaliere M.S.P.T, CSCS
Jeff Cavaliere is a Physical Therapist, Strength Coach and creator of the ATHLEAN-X Training Programs and ATHLEAN-Rx Supplements. He has a Masters in Physical Therapy (MSPT) and has worked as Head Physical Therapist for the New York Mets, as well as training many elite professional athletes in Major League Baseball, NFL, MMA and professional wrestling. His programs produce “next level” achievements in muscle size, strength and performance for professional athletes and anyone looking to build a muscular athletic physique.